Earned Wage Access Solution for Banks
PayKey (Decentralized Mobile Applications Ltd.)
PayKey’s Earned Wage Access (EWA) solution strengthens banks’ relationships with employees by offering on-demand access to earned wages before payday, enabling greater liquidity and financial resilience. The end-to-end white labelled solution for banks has no effect on employers’ balance sheets or payroll cycles, serving as a key employment benefit for employees of all industries.
Earned Wage Access is a huge industry currently “owned” by Fintechs . In the U.S. alone the industry was valued at $9Bn in 2020 with expected growth in coming years according to research by Aite group. Financial health is a key growth strategy for banks: realizing the benefits of financial wellbeing on employee’s overall wellness, productivity, and stability. Banks are increasingly introducing tools for financial wellness to cultivate long-term relationships and ultimate customer LTV growth. Driven by the gig economy, consumers are demanding instant access to income: according to PaymentsSource over half of U.S. employees are interested in Earned Wage Access or are already using such solutions.
A unique proposition for banks
PayKey’s EWA solution provides banks the ability to tap into the Earned Wage Access industry with a fully white-labeled solution. While other EWA solutions are currently offered directly to employees and employers by fintechs, PayKey provides a dedicated solution for banks that generates new revenues and drives stickiness with the bank’s services.
An end-to-end solution white-labeled for banks
An end-to-end solution white-labeled for banks. The solution seamlessly connects the bank to all relevant HR and Human Capital Management systems to facilitate full EWA flow, requiring simple plug-and-play integration and no maintenance by the bank. It transforms HR data into financial data, based on unique customer profile.
Providing a proprietary HR-based risk engine
The solution augments the banks’ financial data with additional HR indicators to formulate comprehensive consumer profiles. This keeps the bank’s risk at a minimum while enabling high-intent loan and savings offers, personalized for the customers’ needs, to overcome the struggle to stay relevant and attract customers.