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Fusion Digital Banking Insights

Finastra

Consumer Banking
Customer Service
Analytics
Provides actionable insights on acct. holder behavior to increase revenue, reduce costs & improve customer satisfaction
Consumer Banking
Customer Service
Analytics
Provides actionable insights on acct. holder behavior to increase revenue, reduce costs & improve customer satisfaction

Description

Fusion Digital Banking Insights leverages data and advanced analytics to achieve the following business objectives for your financial institution: 

  • Understand digital behavior

  • Optimize the account holder experience  

  • Determine product adoption trends to develop cross-sell and upsell opportunities to grow revenue and strengthen account holder relationships  

  • Identify triggers to enable increased digital adoption 

  • Monitor login patterns to determine best time/date for targeting 

 

eStatement Adoption: 

The eStatements adoption tab is an optional, premium add-on that identifies account holders who are likely to adopt eStatements, leveraging a machine learning model that sorts users into marketing segments from “likely adopter” to “unlikely adopter.” This enables your financial institution to: 

  • Target high potential eStatement adopters 

  • Get customers who are likely to enroll in eStatements to sign up sooner 

  • Save costs over paper statements and track savings results over time 

  • Calculate the ROI associated with faster eStatement adoption 

General information

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Required products
Fusion Digital Banking
Website
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Data processing countries
United States

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