Fusion Digital Banking Insights
Fusion Digital Banking Insights is a cloud-based, digital retail banking application that offers senior management in banks & credit unions key performance metrics and dashboards needed to make data-based decisions. Understand digital behavior and personalize the account holder experience based on consumer account data. This solution uses advanced analytics to turn raw data into actionable insights and achieve the following business objectives: understand digital behavior, optimize the customer experience through personalization, identify triggers to enable increased digital adoption and monitor login patterns to determine best time/date for targeting.
To win and retain account holders, it is important to leverage behavioral insights to provide a personalized experience. The application helps Financial Institutions that don’t have timely, actionable information regarding digital banking account holder behavior, or are underserved by current data-driven reports. They need to base their decisions on robust, timely, automated information to drive efficiency and remain competitive.
Raw data turns into decisions
Current system provides plenty of data, but it lacks the analysis and useful presentment of trends and dashboards. Use the automated daily generation of portfolio specific KPIs to solve both timeliness and reliability of manual manipulation and inaccurate decisions.
Optimization by personalization
Without aggregated data and behavioral analytics, Financial Institutions struggle to provide optimal digital experiences for their account holders. Benefit from targeted segmentation based on behaviors and product adoption analysis, to allow informed a personalized marketing and user experience.
Increase adoption rate of products
Using Advanced Analytics, our data scientists have analyzed data across the digital banking ecosystem to develop key metrics and algorithms to reveal segments with higher propensity to buy/adopt.
Fusion Digital Banking Insights is a cloud-based, out of the box, digital retail banking application delivered via a software as a service subscription model. Available on any device, anytime and anywhere. This solution leverages data and advanced analytics to turn raw data into actionable insights. It has the capability to filter on specific time ranges and have overall performance metrics compared to last year.