Fusion Originate Consumer and Commercial Data Insights
Fusion Originate Data Insights brings consumer behavior and demographics for your institution alongside more than 1,600 Fusion Originate users.
With powerful insight, you can build lending, deposits and marketing strategies that lead to a stronger, revenue generating portfolio.
Fusion Originate Data Insights delivers easy to access dashboards that deliver valuable insights. With the quick toggle of a button, your organization’s data can be compared to global data for Fusion Originate Data Insights users from coast to coast, allowing you to assess opportunities and quickly shift your lending strategies.
Fusion Originate Data Insights can allow your organization to evaluate deposit and loan growth, underwriting practice, application delivery channels and marketing effectiveness. Utilizing machine learning technology, Fusion Originate Data Insights analyzes over 30 points of data from digital applications, allowing you to view:
• Application exit points
• Average borrower age
• Geographical heat maps
• Approval rates
• Application channels utilized
• Time of application submissions
• Approval and decline data
• Average borrower credit score
• Loan to value ratios
• Consumer deposit and loan growth
- Evaluate :application exit points to improve flow and retain applicants
- Geographical: heat map to identify opportunity
- Channel : utilization to better target messaging to prospects
- Peer-to-peer : benchmarking data to strengthen growth strategies