Fusion Analytics

Author: Finastra

Analytics

Fusion Analytics aggregates account holder’s current relationships, behaviors and lifestyle attributes to help the bank or credit union more clearly see where opportunities for engagement and growth lie. Fusion Analytics makes this information actionable by expanding access across the enterprise—from the executive suite to the branch management.

 

Key Benefits:

  • Aggregates data from multiple account and account holder information silos
  • Reveals the best opportunities for deposit and loan acquisition
  • Identifies performance objectives by branch and region
  • Shows which products are performing and underperforming
  • Helps FIs proactively and effectively target cross-sell
  • Engages customers with omni-channel messaging