FusionStore - Finastra Marketplace - ABAKA's AI-powered Next Best Action

Overview

Building Blocks

Description

Introducing ABAKA’s AI-powered Next Best Action, an AI-recommendation engine helping Financial Institutions deliver a hyper-personalized engagement to their customers, and build a truly customer centric ecosystem across their range of products and services.

ABAKA’s AI-powered Next Best Action is an innovative solution relying on five steps:

Bring together your relevant customer data in a clean and structured format, through existing plugins, file transfers, APIs and pre-built connectors such as with Salesforce or Microsoft Dynamics
Augment your customer data with other sources for enhanced insights: collecting unique proprietary data from customer App engagement with our personalized content feed, or with our chatbot and lifestyle goal based saving applications, or adding external data sources such as Credit scores, Health data, or even Social and Behavioural data
Having trained and designed our Machine Learning models on millions of customers, covering the past 20 years and a broad range of financial products and services, our AI identifies customer personas and integrates your own business rules and product requirements to build insights and deliver personalized nudges
AI-engine to predict what Next Best Action will resonate and activate a customer response, and deliver it to the right people, at the right time and through the right channel with our curated content feed platform, personalized emails, push notifications or social.
Deploy in no time with Plug and Play solution, and over 500 pre-built template recommendations with turnkey end-to-end digital journeys for Banking (checking, credit cards, loans, overdraft), Wealth (Saving, Investments, Goals), Retirement (accumulation, decumulation, planning), Life (income, illness, death, saving, investment-linked), and Insurance (Property, Motor, Health, Family)