ABAKA's AI-powered Next Best Action
ABAKA
ABAKA’s AI-powered Next Best Action is an AI-recommendation engine helping FIs deliver hyper-personalized engagement to their customers and build a truly customer centric ecosystem across their range of products. ABAKA’s AI-powered Next Best Action is directly plugged into Microsoft Dynamics 365 and Salesforce CRM to help augment your existing customer data with other sources of data, building intelligent insights to predict and deliver the relevant next best product to the right customer, through the right channel, at the right time.
Financial Institutions’ competitors’ landscape is changing, with the new ecosystems and marketplaces (neobanks, aggregators), they face a disruption of traditional distribution channels and a deterioration of traditional profit pools. Moreover, the recent rise in technological innovation (AI, machine learning) drive customers to new expectations in their digital engagement, they expect efficient access to their data, ensured data privacy compliance and security.
AI-recommendation engine and machine learning models
With high domain expertise, the engine is trained on millions of customers data over a 20-year period, for banking, wealth, saving, retirement, life, non-life insurance. Intelligence augmented with other new sources of data, and large ecosystems of FIs.
Plug and Play App with end-to-end experience
The application groups your data ecosystem, the AI recommendation engine, over 500 pre-built template products recommendation for marketing and a front end and UI digital experiences web views, SDKs. It is also plugged in with Microsoft Dynamics, Salesforce CRM, core banking system or admin platforms and uses power BI analytic dashboards.
Privacy, Security
The application is fully compliant with global data privacy regulations: enterprise grade data security, approved by global Financial Institutions using our solutions.
General information
How it works
Behavioural persona-based segmentation
AI-engine to predict what Next Best Action will resonate and activate a customer response, and deliver it to the right people, at the right time and through the right channel with our curated content feed platform, personalized emails, push notifications or social. Data Ecosystem
By combining user’s behavioral data, transactional data, and external sources of data, Next Best Action offers contextual guidance and personalized nudges in real-time at scale. This has proven far more efficient than the one size fits all generic product push campaigns, which lacks personalization across both content and targeting.Bring together your relevant customer data in a clean and structured format
Through existing plugins, file transfers, APIs and pre-built connectors such as with Salesforce or Microsoft Dynamics. Augment your customer data with other sources for enhanced insights:
Collecting unique proprietary data from customer App engagement with our personalized content feed, adding external data sources such as Credit scores, Health data, or even Social and Behavioral data.Machine Learning models trained and designed on millions of customers
Covering the past 20 years and a broad range of financial products and services, our AI identifies customer personas and integrates your own business rules and product requirements to build insights and deliver personalized nudges Deploy in no time
With Plug and Play solution, and over 500 pre-built template recommendations with turnkey end-to-end digital journeys for Banking (checking, credit cards, loans, overdraft), Wealth (Saving, Investments, Goals), Retirement (accumulation, decumulation, planning), Life (income, illness, death, saving, investment-linked), and Insurance (Property, Motor, Health, Family)
How it looks
Launch Screen
ML models are built to leverage subconscious drivers and present consumers with the right nudges to steer them towards the right financial products. Show lessServices
Once our AI-recommendation engine has identified which product to recommend to which customer and when, it will select the right marketing template consisting of the right wording, image, tone, content, and delivery channel. Show lessPersonalize Display
With built-in digital customer experiences, Next Best Action addresses the need for delivering personalized customer life journeys with beautiful omnichannel digital experiences. Show less
