ABAKA's AI-powered Next Best Action
ABAKA’s AI-powered Next Best Action is an AI-recommendation engine helping FIs deliver hyper-personalized engagement to their customers and build a truly customer centric ecosystem across their range of products. ABAKA’s AI-powered Next Best Action is directly plugged into Microsoft Dynamics 365 and Salesforce CRM to help augment your existing customer data with other sources of data, building intelligent insights to predict and deliver the relevant next best product to the right customer, through the right channel, at the right time.
Financial Institutions’ competitors’ landscape is changing, with the new ecosystems and marketplaces (neobanks, aggregators), they face a disruption of traditional distribution channels and a deterioration of traditional profit pools. Moreover, the recent rise in technological innovation (AI, machine learning) drive customers to new expectations in their digital engagement, they expect efficient access to their data, ensured data privacy compliance and security.
AI-recommendation engine and machine learning models
With high domain expertise, the engine is trained on millions of customers data over a 20-year period, for banking, wealth, saving, retirement, life, non-life insurance. Intelligence augmented with other new sources of data, and large ecosystems of FIs.
Plug and Play App with end-to-end experience
The application groups your data ecosystem, the AI recommendation engine, over 500 pre-built template products recommendation for marketing and a front end and UI digital experiences web views, SDKs. It is also plugged in with Microsoft Dynamics, Salesforce CRM, core banking system or admin platforms and uses power BI analytic dashboards.
The application is fully compliant with global data privacy regulations: enterprise grade data security, approved by global Financial Institutions using our solutions.