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ABAKA's AI-powered Next Best Action


Consumer Banking
Financial Wellness
An AI-driven recommendation engine for FIs to better engage with customers and create hyper-personalized experiences


Introducing ABAKA’s AI-powered Next Best Action, an AI-recommendation engine helping Financial Institutions deliver a hyper-personalized engagement to their customers, and build a truly customer centric ecosystem across their range of products and services.  

ABAKA’s AI-powered Next Best Action is an innovative solution relying on five steps: 

  1. Bring together your relevant customer data in a clean and structured format, through existing plugins, file transfers, APIs and pre-built connectors such as with Salesforce or Microsoft Dynamics

  2. Augment your customer data with other sources for enhanced insights: collecting unique proprietary data from customer App engagement with our personalized content feed, or with our chatbot and lifestyle goal based saving applications, or adding external data sources such as Credit scores, Health data, or even Social and Behavioural data 

  3. Having trained and designed our Machine Learning models on millions of customers, covering the past 20 years and a broad range of financial products and services, our AI identifies customer personas and integrates your own business rules and product requirements to build insights and deliver personalized nudges

  4. AI-engine to predict what Next Best Action will resonate and activate a customer response, and deliver it to the right people, at the right time and through the right channel with our curated content feed platform, personalized emails, push notifications or social.

  5. Deploy in no time with Plug and Play solution, and over 500 pre-built template recommendations with turnkey end-to-end digital journeys for Banking (checking, credit cards, loans, overdraft), Wealth (Saving, Investments, Goals), Retirement (accumulation, decumulation, planning), Life (income, illness, death, saving, investment-linked), and Insurance (Property, Motor, Health, Family)

The results speak for themselves…

  • Increased engagement by 500% 

  • 38% increase in Net Promoter Score

  • Increased product conversion from 3% to 31% 

App information

Required products
Fusion Equation
Fusion Essence
Data processing countries
Hong Kong
United Arab Emirates
United Kingdom of Great Britain
United States of America